May 7, 2026
MicroStimuli argues that human decisions are made in milliseconds by non-conscious processes. The entire tradition of trying to change behavior through awareness, information, and rational persuasion is therefore fundamentally broken.
March 18, 2026
The real business book ROI comes not from royalties, but from the authority platform it creates. The result: consulting contracts, keynotes, and workbooks and coaching that gets 10-30x your direct book sales. Learn the reframed strategy that turns your manuscript into a revenue-generating asset that compounds for decades.
January 18, 2026
For 150 years, we developed leaders using a model borrowed from manufacturing: interchangeability. Successful leadership in the AI Economy will depend on the Uniqueness Premium. The design principle will be “Identity First, Competency Second.” The industrial age needed reliable leaders who executed consistently. We got very good at developing them. […]
January 7, 2026
Workplaces reward visible effort over actual results because our brains use the “effort heuristic”—assuming that suffering and long hours signal commitment and value—creating a trap where efficient workers feel pressured to perform busyness rather than focus on outcomes. Instead of working longer hours to signal dedication, demonstrate your worth by […]
December 15, 2025
How can hotels transform ordinary guests into passionate influencers? The secret lies in creating memorable experiences that resonate beyond the stay. Imagine checking in while a local artist crafts personalized welcome cards, or discovering hidden gems through heartfelt staff recommendations.
September 24, 2025
Are you considering self-publishing? The landscape has changed dramatically, shifting control from traditional publishers to creators. With the concept of "1,000 True Fans," even a small, dedicated audience can sustain your career. But it's not just about writing; building and nurturing your audience is essential.
September 21, 2025
Utkarsh Narang had me on his podcast recently (Sep 13-2025). He opened with an interesting question. What would I tell my 8 year old self today? I was also speaking to Utkarsh after 8 years. When I last spoke to him, he was in Gurgaon. He moved to Melbourne three […]
September 2, 2025
Companies die—quietly, in their sleep. Because skills age like milk, not wine. When medieval European mapmakers encountered blank spaces on their maps – areas they knew existed but had little concrete knowledge about – they would often populate these unknown regions with drawings of fantastical beasts, sea monsters to show […]
August 29, 2025
MKTGWEBOPS is a group that does just that. You hire the pre-assembled team. Why hire only John or Paul or George or Ringo, when you can hire The Beatles … I love that thought We have seen that happen. That is because individual star hires fail at an alarming rate. […]