Working with influencers is not a choice. Top creators can give you the kind of reach one can get with a television ad - and get that at a significantly lower cost. How do you measure it? Google did their magic on this and found the answer.
What is 2022 going to be like, we would all like to predict. I am not going to predict anything. I will tell you what YOU should do. I will limit it to two things you should do in 2022 (that rhymes!!)
First it was all about designing better experiences for the customer experience (CX). Then there was a reluctant focus on Employee Experience (EX). Now it is time to shift to better design of Talent Experience (TalEx).
Pro tip: After you make the charts, pause to annotate them. Think of them as a whisper in the ear of the decision maker.
Old timers in every organisation resent the big bucks that their employer is willing to pay when they bring in external hires. It is much more effective to invest in growing your own talent.
Most people underestimate the value of likability in their career. When you make a mistake, people are likely to give you a second chance if they like you. Else they will pull out a rule book and tell you why you have not done what you must.
If you’re a morning person, you should do your analytical work early when you’re at peak alertness; your routine tasks around lunchtime in your trough; and your creative work in the late afternoon or evening when you’re more likely to do nonlinear thinking. The reverse holds true if you are a night owl.
Can you find a virtual mentor even as you are locked up at home? That is what elite universities provide - great teachers and great mentors. Does that justify the premium they are paid? If you are NOT from an elite institute, is there any way you can compete? Yes, and it is something you can do today.








