November 28, 2021
Technology must be viewed as a means to simplify work rather than the employee looking at it as yet another piece of work that gets added.
August 16, 2021
Why do successful companies lose the race? It is not the business model or the financial metrics that kill a business. It is the opportunity to innovate. Innovation is a human process.
August 9, 2021
Many startup founding teams can trace their origins to the college campus. A bunch of Dreamers get together to build the organisation. Without a diverse talent pool, the ideas cannot be executed. After all you cannot hire someone who has not applied to your company.
July 19, 2021
Anthropologists decode unfamiliar cultures. Learning about their tools can be helpful for everyone because the same words can have totally different meanings in a different context or society.
June 29, 2021
Age based generalisations are fairly accurate and predictive when we are younger. The same approach is inaccurate when we are older. We will soon have five generations working side-by-side. It is important to take a nuanced view of those who are above 50 years old.
June 24, 2021
When we think of building a brand, we think of a logo and color and the typical font. Branding is not only visual. It is also all about sound. Try watching a horror film without the sound and you will know how much of your movie experience is created by the sound. Live audio is creating that possibility. Mentza and Clubhouse have become spots for recruiters to find talent. What’s next?
June 22, 2021
B2B Influencers have to be experts in their field B2B Businesses Need a Human Face In a competitive market space, it is important to build trust. We do not trust businesses or buildings. Trust is a human emotion. We trust human beings especially influencers we connect to. Celebrities become a […]
April 24, 2021
In this book Rory Sutherland builds a case for magic and alchemy. In science, everything has one correct answer. Human behavior and choices are guided by context. Pain killers are more effective when they are effective. Savlon launched an antiseptic liquid that did not “burn” like their competitor Dettol. The consumer complained that Savlon was ineffective because there was no burning sensation. Read my review about Alchemy - a book I really enjoyed.
March 3, 2021
Evidence shows that when teams have psychological safety, they’re more willing to acknowledge their own mistakes and figure out how to prevent them moving forward. They’re also more comfortable raising problems and exploring innovative solutions.