Focus on the big three areas for 2021: 1. Context shapes content strategy; 2. Video, visuals, voice and vernacular; 3. Market the learning experience.
2021 is the year organizations must wake up to the reality that the learner is very different from what they assume about the learner.
The impact of these three forces pales in comparison to the impact of Covid-19 in the job market. Millions of people have lost their jobs. People realize that their business card can no longer borrow the brand value of their employer. Even if the employer provides outplacement services (like RiseSmart) to the impacted employee, without a strong personal brand, the person is just another resume in the pile. Without a personal brand, an individual gets lost among the 650 million people on LinkedIn.
As work and talent became location free, the core of work experience changed. We have all become digital nomads where the employer’s workplace has become invisible. Meanwhile the parliament of Estonian created a digital nomad visa that allows “location-independent knowledge workers to live in Estonia for up to a year while working for employers or clients outside of the country, ushering in a new era of work — one where knowledge workers aren’t tied to one desk or even one continent.
A recent big trend on YouTube are the “With Me” videos where people film themselves going about ordinary tasks like cooking, studying, cleaning, or exercising. More and more viewers are tuning into “with me” videos for company, in-depth information, even motivation.
With all the layoffs happening worldwide, employers must help employees find their next opportunity. Appointing an outplacement firm to help with career transition and job placement. An outplacement firm can help with resume writing, confidence-building, interview coaching and smoothens the transition. Outplacements are the way to go. Airbnb tied up with a top notch outplacement firm RiseSmart .
Whereas previously, the biggest online labor marketplaces flattened the individuality of workers, new platforms allow anyone to monetize unique skills. Gig work isn’t going anywhere—but there are now more ways to capitalize on creativity. Users can now build audiences at scale and turn their passions into livelihoods, whether that’s playing video games or producing video content. This has huge implications for entrepreneurship and what we’ll think of as a “job” in the future.
Do you hate selling your ideas through video calls? All of us now run meetings, give presentations and even sell ideas through video-conferences. People simply take whatever they would have done in person and present it through the camera. Teachers across the world are offering their classes online. That experience of learning online through videos is so bad that several students plan to defer their admission to next year when they can attend classes in person.
