July 28, 2021
July 19, 2021
Anthropologists decode unfamiliar cultures. Learning about their tools can be helpful for everyone because the same words can have totally different meanings in a different context or society.
July 13, 2021
India’s gig economy is set to triple over the next 3-4 years to 24 million jobs in the non-firm sector from the existing 8 million. Gig workers deliver on-demand work with little to no formal contracting. Here are things I learned over the last five years of freelancing. The alternative […]
July 7, 2021
The virtual world makes it tougher to get communication right. Teaching leaders how to communicate effectively in the virtual world maybe a worthwhile investment. Getting coached in the digital body language may be a great investment. Here are two books I recommend.
July 5, 2021
Every variant of a product creates more complexity in the factory because new raw materials are needed. It needs new marketing campaigns and takes up shelf space. If the consumer buys the new variant, other companies will follow. Creating a more inclusive set of options results in wastage, more complexity to produce and encourages consumerism. There is a second order effect of being inclusive.
June 29, 2021
Age based generalisations are fairly accurate and predictive when we are younger. The same approach is inaccurate when we are older. We will soon have five generations working side-by-side. It is important to take a nuanced view of those who are above 50 years old.
June 29, 2021
Lying is socially undesirable. Yet, most of us lie several times a day, the rest do it all the time. It is a superpower that people routinely use to tempt fate, defy death and achieve the impossible. Sometimes we call it reality distortion. Sometimes we call it meaning making.
June 24, 2021
When we think of building a brand, we think of a logo and color and the typical font. Branding is not only visual. It is also all about sound. Try watching a horror film without the sound and you will know how much of your movie experience is created by the sound. Live audio is creating that possibility. Mentza and Clubhouse have become spots for recruiters to find talent. What’s next?
June 22, 2021
B2B Influencers have to be experts in their field B2B Businesses Need a Human Face In a competitive market space, it is important to build trust. We do not trust businesses or buildings. Trust is a human emotion. We trust human beings especially influencers we connect to. Celebrities become a […]