I was once talking to the founder of a startup who wanted to build the culture of Google in his firm. He wanted to benchmark the ‘best practices’ of Google’s culture of innovation and that is how he implemented this policy in his 50-person startup. Every employee in that tiny startup had to work on a personal project. Two months later a few employees came to the founder and asked for permission to work from home so that they could work together undisturbed on a secret project they had come up with.