MicroStimuli argues that human decisions are made in milliseconds by non-conscious processes. The entire tradition of trying to change behavior through awareness, information, and rational persuasion is therefore fundamentally broken.
Humans possess a tragic gift: we can activate the stress-response system through pure imagination. Zebras only activate stress when a lion actually appears. This mismatch between our bio machinery and our imagination explains why so many knowledge workers suffer stress-related diseases.
The real business book ROI comes not from royalties, but from the authority platform it creates. The result: consulting contracts, keynotes, and workbooks and coaching that gets 10-30x your direct book sales. Learn the reframed strategy that turns your manuscript into a revenue-generating asset that compounds for decades.
Many activities that create meaning are not particularly pleasant in the moment. Raising children, building institutions, caring for aging parents, pursuing difficult goals, or standing up for a cause often involve stress and sacrifice. Yet when people look back on their lives, those are the moments they consider most worthwhile.
When someone asks “where are you from,” do you pause, calculate, wonder which version of yourself to reveal? In a world of digital nomads, hybrid work, and lives split across continents, belonging has become the question we avoid because the answer might be everywhere, nowhere, or something that doesn’t fit […]
I am speaking on “Using Behavioral Science to Redesign Talent Management for the AI Economy”. The industrial economy valued interchangeability of talent as a way to run assembly lines. Using that mindset to operate in the AI Economy is the reason why workplaces are struggling. Your AI strategy is accidentally […]
liberal arts graduates might be the last ones standing when AI takes over—and the gig workers training their robot replacements could be teaching us the most important career lesson of all.
In The Art of Spending Money, Morgan Housel shifts focus from how to get rich to how to stay happy once you have money. Wealth is not about the stuff you buy, but the independence you secure. Spending is an art because it’s deeply personal—what brings joy to one person might seem crazy to another.
Workplaces reward visible effort over actual results because our brains use the “effort heuristic”—assuming that suffering and long hours signal commitment and value—creating a trap where efficient workers feel pressured to perform busyness rather than focus on outcomes. Instead of working longer hours to signal dedication, demonstrate your worth by […]