There was a time when music was bundled and you had to buy a vinyl record or a CD. Then came platforms that let the consumers choose what they listened to. Economies of scale ensured that they could offer unlimited music for a flat monthly fee. Apple Music, Spotify and Amazon Music all have this model.

But there is another moment happening. We are seeing a time when content creators can take their ideas and content directly to the reader or consumer. This is happening not just with the written word but also podcast videos and even music. There are sites like Patreon where artists release their tracks or albums and the fans can get access to their music by paying the artist directly. The site gets a commission and the rest belongs to the artiste.

Writers can upload and publish an e-book directly on Kindle and get bulk of the revenue for themselves every time someone downloads the book. This is especially powerful for first time writers. It is the Direct to Consumer D2C moment for content. Freelancers can be paid directly. A content creator needs only 100 true fans (who pay $100 a month) to be able to live off their craft. This is where the idea is explained

Josh Constine did a Clubhouse chat with some of the writers who make a living off their newsletters. Here are some ideas that I liked. Read the tweets

Here are ideas I sketched out for you.