Kraftshala is a fascinating job-linked platform for marketing and sales education! Here are five jaw-dropping facts about it:
It is backed by top investors – Kraftshala has attracted investment from Nandu Nandkishore (Former Head of Asia, Oceania & Africa at Nestlé & Global CEO for Nestlé Nutrition) Pallav Jain & Sarfaraz Khimani (ex-Performics India), Phanindra Sama (RedBus) and Amit Kumar Agarwal (NoBroker).
INDUSTRYCreds™ Certification – Kraftshala’s programs offer an INDUSTRYCreds™ certification, which is becoming a benchmark for hiring marketing and sales talent in India. Many top consumer companies, including Unilever, P&G, Nestlé, and Yum! Brands, recognize its value.
94% Placement Rate – Kraftshala boasts a 94% placement rate, meaning that nearly all students and professionals who take their courses highly recommend them.
Founded by Industry Experts – The company was founded in 2016 by Varun Satia (ex-Nestlé, ex-FMS) and Eshu Sharma (ex-HUL, ex-FMS), who saw a gap in practical marketing education and built Kraftshala to bridge it.
Strong Placement Record – Kraftshala has successfully placed over 2200 students in jobs with salaries starting from 4.5 LPA and going up to 9.2 LPA from it’s Marketing Launchpad Program. Its latest addition, the PGP in Sales, Marketing & Business Leadership, has delivered impressive outcomes with an average CTC of 10.3 LPA and the highest package reaching ₹17.5 LPA.
I spoke to Varun Satia recently about his philosophy, operating model and more.
Strong Industry Connections: Kraftshala leverages its network of industry partners to facilitate job placements, internships, and live projects, giving students practical exposure and increasing their chances of securing employment.
Placement Accountability with Refund Policy: Kraftshala offers a unique proposition where students are assured of job placements post-course completion. If a student doesn’t secure a job within a stipulated timeframe above a certain CTC, after meeting all course requirements, Kraftshala promises a 60% refund emphasizing their confidence in the program’s effectiveness.
Industry-Relevant Curriculum: The courses are designed in collaboration with industry experts to ensure that the content is up-to-date and aligns with current market demands. This approach increases the employability of graduates by equipping them with skills that employers are actively seeking. They update their curriculum every month with ongoing feedback from recruiters, understanding of the job market and to incorporate new tools and technologies.
Personalized Mentorship and Support: Students receive one-on-one mentorship from professionals in the field, providing guidance, feedback, and support throughout the learning journey. This personalized approach helps in addressing individual learning needs and career aspirations.
Rigorous Assessment and Feedback Mechanisms: Regular assessments, projects, and feedback sessions are integral to the program, ensuring that students are continually improving and are well-prepared for real-world challenges.
