November 12, 2025
Four people sit solo in a cafe, lost in thought. They're part of 100 million feeling lonely in a busy world. Moments captured in black and white.

100 Million and Lonely

Japan is already there: adult diaper sales exceed baby diapers, and families used to be factories of belonging are now a rarity. With 100 million more single people globally than in 2017, this isn’t just a dating crisis—it’s a structural shift reshaping our economy. From the housing market to corporate benefits, the rise of singlehood is creating new demands and opportunities.