October 10, 2021
Colorful illustration highlighting extreme convenience in snack delivery, showcasing talent in leadership and innovation. Perfect for discussions on work and career in HR.

Hyper Convenience for Whom

The Nestle Report on Hyper Convenience talks about the customer who wishes to have every whim met on tap or app. On 9th Oct 2021, the Clubhouse chat room hosted by @Competia gather @kyraOcity @skap5 @AJParonWildes @AbhijitBhaduri @mcirkus @neilredding to discuss the implications of this trend. Nestle’s research has revealed that of the 53% of the people surveyed who buy coffee to go, a third buy it from supermarkets, 23% from forecourts and 19% from convenience stores. What’s more, over half of the respondents (60%) have eaten breakfast, brunch, lunch or dinner on the go. You may have been one of them. This is for you.