The 5 E model begins with Exploration. This is where businesses must re-evaluate their value-proposition in view of the recent technology trends and shifts in the consumer’s behavior. This where the organization must generate options to deliver the value-proposition in the new world. Phase 2 is called Experimentation with all possible ways to deliver the new value-proposition. Evaluate its potential to develop and scale. Check if the new options cannibalize the existing product lines or augment it. Read more ...