How do you get people to support your idea? Getting approval from the senior management is often about the language of you have used in the document or presentation. That's what experts say. When I speak about this, a lot of people believe that if the idea is good enough, it does not need selling. Several bright people look at selling an idea as the socially acceptable term for telling a lie. That is so not true. An idea - no matter how brilliant - has to be sold.