Travis had described the 14 values as a “philosophy of work” that Kalanick and chief product officer Jeff Holden, an Amazon vet, had spent hundreds of hours putting together. The values were built on a world view that there was room for only one ride sharing company in the world. There was no doubt that it demolished the taxi service companies that used to limit the supply of cabs to be able to charge arbitrary prices. Supply of cabs was restricted keep demand higher than supply. Uber demolished all this.It was built on a view that for me to succeed I must kill my peers. The value of “principled confrontation” was designed to encourage employees to challenge authority without fear. On the ground, it translated to bullying the weak colleague.