Disruption is a leadership phenomenon. Past success is the most effective predictor of future failure. Most disruption occurs not by making the wrong choices, as much as failing to choose at all. When the Ritz Carlton's head of training professes to be unaware of Airbnb, or when the publisher of a newspaper depicts future strategy in terms that disown past strategies we can begin to see the magnitude of the challenges ahead. What is needed is close to a complete reworking of our leadership model.