They are people born in the late nineties and are barely out of their teens. To understand a generation it is important to understand the defining events that they have experienced. These life experiences will influence the lens with which they will view the world.Nineties was the era of Liberalization. It was an opening of the economy in India and the rise of the IT sector. The media exploded with choices and social media became a word. New sectors like the BPO emerged and started hiring younger people.