February 2, 2013
Logo of Abhijit Bhaduri Associates, experts in leadership, talent, and career development, demonstrating a friendly approach to work and HR strategies.

Book Review: To Sell Is Human

“If you want people to perform better, you reward them, right? Bonuses, commissions, their own reality show. Incentivise them. … But that’s not happening here. You’ve got an incentive designed to sharpen thinking and accelerate creativity, and it does just the opposite. It dulls thinking and blocks creativity.” says Daniel […]