March 24, 2010
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The Don Tapscott Interview – Part I

Work and learning are becoming the same activity in a knowledge economy. Rather than sending executives off to a learning institution, it makes more sense to increase the learning component of their work. In the company I work for, nGenera Insight, our education program is quite simple: Everyone must blog. By blogging, they need to think about what’s going on the world. They need to become knowledgeable and develop their craft of writing. They need to put forward their thoughts and defend them. This is Executive Education fully integrated into work.