Abhijit Bhaduri’s Blog
I write about careers, skills and the world of work. The cartoons and sketches are mine.
Behind the Scenes of “The Seen and the Unseen” podcast by Amit Varma
The Seen and the Unseen is India’s most downloaded podcast. Amit Varma invited me to join him for a chat. Hope you will enjoy listening to it.
Book Review: Alchemy
In this book Rory Sutherland builds a case for magic and alchemy. In science, everything has one correct answer. Human behavior and choices are guided by context. Pain killers are more effective when they are effective. Savlon launched an antiseptic liquid that did not “burn” like their competitor Dettol. The consumer complained that Savlon was ineffective because there was no burning sensation. Read my review about Alchemy - a book I really enjoyed.