Abhijit Bhaduri’s Blog

I write about careers, skills and the world of work. The cartoons and sketches are mine.

Top 50 HR Influencers on Social Media 2021-22
Abhijit Bhaduri Abhijit Bhaduri

Top 50 HR Influencers on Social Media 2021-22

“SHRM recognises digitally popular influencers annually. Influencers have been shortlisted for their exemplary contribution to refining HR, voicing their opinions, and looking at the bigger picture. This report takes on #ARM Worldwide’s point of view with more focused metrics and a nuanced understanding of how and what these HR influencers are delivering to their audience. It acknowledges influencer prominence and what we can expect to see in this domain in the future.”

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The Impact of Influencers - How Google Measures It
Abhijit Bhaduri Abhijit Bhaduri

The Impact of Influencers - How Google Measures It

Working with influencers is not a choice. Top creators can give you the kind of reach one can get with a television ad - and get that at a significantly lower cost. How do you measure it? Google did their magic on this and found the answer.

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Influencers - are they just content creators
Abhijit Bhaduri Abhijit Bhaduri

Influencers - are they just content creators

Influencers make money doing stuff you and I do every day any way. Why do they get paid so much? For one, it is the rise of Intangibles. “The Rock” will charge a million dollars to endorse a product. Others are happy to get a sample. Discover why businesses are reaching out to influencers of all ages.

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