Red Oreo launch+Netflix+me

I collaborated with Oreo and Netflix recently. Here is what I wrote as the copy. What do you think of it?

Strange is defined as
different from
what is usual, ordinary, or expected

Films were always silent -
until they became strange
The stranger was sound

Films were always black and white.
That is what was usual and expected
The stranger was color

Oreo biscuits were always black and white
The stranger thing is RED

Loved the #creativity and #collaboration between Oreo and Netflix!
...

The movie opens with a suspenseful music that mimics the heartbeat. The smart-play on the reveal of the Oreo logo with the stranger things look and feel gives it a sci-fi outlook. Then the suspense is revealed. It is a red Oreo biscuit - not the usual black and white version.

This is the color TV moment for Oreo.

#Oreo and #StrangerThings tie up to make this a #cool #brand

What other brand collaboration would you recommend for launching #redoreo
https://lnkd.in/eEhmeK9w
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This is a paid collaboration between Oreo and me. But I have always loved Oreo biscuits anyway!

Abhijit Bhaduri

Abhijit Bhaduri is an advisor to organizations on talent development and leadership development. As the former GM Global L&D of Microsoft, Abhijit led their onboarding and skilling strategy especially for people managers. Forbes described him as "the most interesting generalist from India." The San Francisco Examiner described him as the "world’s foremost expert on talent and development" and among the ten most sought-after brand evangelists. He is rated among the top ten experts on learning across the world. He is a LinkedIn Top Voice with more than a million followers on social media. He teaches at the Doctoral Program for Chief Learning Officers at the University of Pennsylvania. Prior to being at Microsoft, he led an advisory practice helping organizations build their leadership, talent and culture strategy. His latest book is called Career 3.0 – Six Skills You Must Have To Succeed. You can follow him on LinkedIn.com/in/AbhijitBhaduri and on Twitter @AbhijitBhaduri

https://abhijitbhaduri.com
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