Chandrayaan was our Moonshot that failed, so what?
India’s moonshot failed. We did not land on the dark side of the moon. So what?
The moonshot that failed
A billion hearts were thumping in anticipation. On WhatsApp groups, people shared the TV channel that was live telecasting the event. India was going to land a robotic space craft near the South Pole of the moon. There were children in schools designing rockets using plastic bottles. The world applauded the fuel-efficient path of Chandrayaan. We told the world that our mission was at a budget of $150 million. The world's highest-grossing film of all time Avengers: Endgame had a wallet size of $356 million.India woke up the next morning to discover that the mission had failed. When the spacecraft was less than 2kms from its landing spot, the trajectory diverged from the planned path. Some speculated that the craft descended too fast. The ISRO chief K Sivan broke down and cried as PM Modi consoled him. The twitterati debated whether Sivan did the right thing by crying in public.
Moonshots are like that only
Moonshots are those crazy ideas that by definition are impossible. There is no clear path on how to make it happen. There is a much greater likelihood of the project failing spectacularly. When it succeeds, there is disbelief. People wonder if it really happened or was it just a figment of one’s imagination. The size of the dream is greater than the resources. It is precisely this friction between reality and possibility that is intoxicating.Since 2010, Google has dedicated resources to Moonshot projects, forward thinking endeavors designed to solve the world’s biggest problems. Google’s parent company Alphabet has a division mysteriously called X that runs these moonshots. In 2010, a driverless car was a moonshot project. In April 2017, Waymo started a limited trial of a self-driving taxi service in Phoenix, Arizona.Aravind Eye Hospital in Madurai, India has been working on an automated diabetic retinopathy screening since 2003. Life sciences company Verily (another moonshot project) and Google’s AI research division have been developing an artificially intelligent (AI) system that can diagnose diabetic retinopathy (DR), a disease that can cause permanent eye damage if left untreated. The clinical trials done in partnership with Aravind Eye Hospital is a step towards early detection of DR.Google has had its share of failures. Google Video launched in 2005, was a failure until they bought over YouTube in 2006. Their microblogging platform Jaiku was meant to compete with Twitter. Jaiku ran from 2007 until it was killed in 2012. NexusQ was Google’s streaming video player that was a failure. It morphed into Chromecast.
Trillion-dollar companies fail, so what?
Apple also turned out to be the first company to touch the trillion-dollar market cap despite so many failures. Apple recently killed AirPower, a wireless charging pad for charging iPhone, Apple Watch and the Airpods. In 2014, the videos of iPhone 6 and iPhone 6 Plus that were getting bent out of shape were going viral. Apple Maps has been another gigantic failure. So what?Read: How to succeed as a freelancer or gig workerMicrosoft, another company that has a trillion-dollar market cap, missed the mobile revolution altogether. They missed social media as an opportunity. Their operating system Windows ME was released soon after Windows 98. It crashed so often that it was nicknamed “Windows Mistaken Edition”. MSN watch, launched in 2004 let the users check email, weather, news etc. It was a colossal failure. Microsoft’s cloud services called Azure are today bigger than Google’s cloud service and second only to Amazon’s Web Services. Azure was a moonshot when it was a project codenamed Project Red Dog in October 2008. It was released in 2010, as "Windows Azure" before being renamed "Microsoft Azure" in 2014.Amazon has had its share of high-profile failures. They recently killed the Dash Button that allowed the consumer to reorder a consumable by pressing a button like device that was tiny enough to be carried around or placed on a refrigerator. Amazon Tap morphed into Alexa that sold over 100 million Alexa-enabled devices. Amazon entered into the hotel-booking business in April 2015 with Amazon Destinations. Six months later the project was killed.
The by-product of innovation
Innovation has a by-product. It is called failure. The model of innovation in the analog world was different. The messy ideation and trials and failure were never public. Only the finished product was showcased to the world.Coke was rapidly losing market share to Pepsi Cola in the eighties. The consumer seemed to prefer diet soft drinks and non-cola beverages. Blind taste showed the preference for a sweeter taste. The Coca-Cola recipe was reformulated. Coke’s attempt at changing the formula flopped. New Coke has since then become a case study that cautions people not to tinker with something that is working well. Organizations often try to take on stretch goals when they are going downhill. The leaders agree to change and innovate when their backs are pushed against the wall. Organizations try stretch goals when they are floundering or failing. Stretch goals are, paradoxically, most seductive for organizations that can least afford the risks associated with them.So why don’t we try to innovate when we are successful? That is when organizations become arrogant and inward looking. They close their eyes to the external world and believe that they are way ahead of their peers. They do not see the need to tinker. The examples of Google, Apple and Amazon tell us that the biggest and most successful companies today are the ones that are constantly trying new ideas. Innovation has to be part of everyday work and the culture of the organization.In a hyperconnected world, there are no secrets. Successes are posted for all to see. The rest of the world takes on the task of announcing all the failed dreams. Prototypes blow up in full view of TV cameras. Celebrity deaths have been announced on social media while they were still undergoing treatment. Chandrayaan’s failure is no exception. Some countries are happy that the exclusive club has turned away someone who was not born to privilege.
Moonshots teach us to be resilient
Dreams are fueled by ambition. Irrational dreams change the world because they are irrational. Dreamers are irrational. They are driven to achieve what nobody believes to be possible. When we chase a dream that we have given a 100% to, the disappointment is equally strong. Sivan cried because he wanted to make a billion Indians land on the moon. We have not got there, YET. Yes, Chandrayaan was a moonshot. It failed. So what? When our soldiers go to battle, they do not hold back because they may die. Neither will this nation of a billion dreamers.The first world was unhappy when India became a nuclear power. Feed the starving and clothe the naked we were told. The same voices can be heard again when we speak of our space mission. Space activity is a wealth generator. India wants to enter the multi-billion-dollar market for space products and services. We are dreamers. Dreamers are irrational. They will pick themselves up, dust themselves and run towards the next moon or moonshot whichever comes first.
A version of this was published by Hindu Business Line on 12 Sep 2019Read: