Introduction to Storytelling by Pixar

I am a fan of Pixar's storytelling style. I don't know if you have ever read their famous 22 rules of storytelling? If you have not, you must. Some of the tips are really super useful to newbies like me who are fascinated enough by the magic to want to be a magician. But for now one has to be grateful that I am getting to read the magician's book of spells before he returns. I make a quick note of rule number 2 in the Book of Spells.