Abhijit Bhaduri’s Blog

I write about careers, skills and the world of work. The cartoons and sketches are mine.

The Impact of Influencers - How Google Measures It
Abhijit Bhaduri Abhijit Bhaduri

The Impact of Influencers - How Google Measures It

Working with influencers is not a choice. Top creators can give you the kind of reach one can get with a television ad - and get that at a significantly lower cost. How do you measure it? Google did their magic on this and found the answer.

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The Great Transition
Abhijit Bhaduri Abhijit Bhaduri

The Great Transition

#TheGreatResignation in 2021 has put millions of professionals into hashtag#newroles and new hashtag#ecosystems. Without the support of a hashtag#transitioncoach most of these new hires will struggle to perform.

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