What Makes TikTok Tick

Why is TikTok so popular. Is there something we are missing?

TikTok’s seven highest paid stars earned a total of $55.5m
— Forbes

Easy to create content - on the mobile. The Creators love TikTok because it is easy to get fame and do brand tie-ups. Monetisation is a great incentive for content creators. TikTok’s seven highest paid stars earned a total of $55.5m from work on and off. the platform last year, triple the sum it counted in 2020. TikTok has also recently introduced ways for users to provide gifts and tips to favoured creators, boosting the incentive to produce fresh material and providing fees to TikTok.

The videos are short and easy to watch. Low time wasted even if the video is bad. In a few seconds the video is over, whether it is good or bad. More videos watched means more data about each user. Makes TikTok's algorithm powerful than any other.

From video to e-commerce

Tiktok is launching a new food delivery service called TikTok Kitchen that creates its menu items based on viral videos. TikTok Kitchen will be a 'virtual restaurant' that serves customers exclusively by delivery and pick-up from orders placed online and over the phone.

The result: TikTok is more popular than Google in 2021. More than a BILLION users use it every month and spend more time on it than Facebook, Insta & WhatsApp.

Read more from The Economist dt Jan 15, 2022 : TikTok isn’t silly. It’s serious

Abhijit Bhaduri

Abhijit Bhaduri is an advisor to organizations on talent development and leadership development. As the former GM Global L&D of Microsoft, Abhijit led their onboarding and skilling strategy especially for people managers. Forbes described him as "the most interesting generalist from India." The San Francisco Examiner described him as the "world’s foremost expert on talent and development" and among the ten most sought-after brand evangelists. He is rated among the top ten experts on learning across the world. He is a LinkedIn Top Voice with more than a million followers on social media. He teaches at the Doctoral Program for Chief Learning Officers at the University of Pennsylvania. Prior to being at Microsoft, he led an advisory practice helping organizations build their leadership, talent and culture strategy. His latest book is called Career 3.0 – Six Skills You Must Have To Succeed. You can follow him on LinkedIn.com/in/AbhijitBhaduri and on Twitter @AbhijitBhaduri

https://abhijitbhaduri.com
Previous
Previous

Are You A Career 3.0 Person... Stuck in a Career 1.0 Job

Next
Next

Sabbaticals - a way to stay sane