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Married But Available Launch Photos

October 30, 2008

To decide who would release the first copy of the book, we asked the audience to write their names on a piece of paper and drop it in a box. Karthika picked a name from the lot. that turned out to be Senthil Kumar who I share my alma mater with (just that he got way better grades than me always at XLRI - School of Business and Human Resources).

In the photo above : (Senthil Kumar releases the novel. Karthika - the editor looks on)

The launch of a book is the closest experience to childbirth. The editor will keep doing the checkups and fine tune the diet to ensure a healthy kiddo. But the date of the launch is always unpredictable. Once the book goes in for editing, the editor takes over your life.

No good deed is ever left unpunished. The editor then gets to experience the same sense of helplessness when she jands over the edited manuscript to the Production Unit who will then design the pages and the cover and get the book printed.

Then you do a launch event. So what IS supposed to happen during a launch event? It could be anything. The trick is to put up some kind of a circus that encourages the spectators to finally loosen their purse strings and buy the book. Hence a lot of authors (yours truly included) read excerpts from the book. That gives the audience a flavor of the story and the writing style. I had recorded some excerpts that I had recorded with the extremely talented Madhu Rajesh (who runs the blog of Fritolay India and is part of their HR team).

“Why don’t you read a dramatized version of some chapters?”, suggested Lushin Dubey - the ever so experienced stage actor.
That’s finally what we agreed to do. Lushin did a marvellous job of changing her voice and diction and pace to create her own version of characters. Was she good!!

These photos of the launch party are all courtesy R Rajesh who is a very innovative shutterbug. My mugshot in the backpage of the novel which are also being used on the novel’s announcement posters for bookshops, is courtesy Rajesh. Check out his photos at http://www.pbase.com/r_rajesh1801/

The Asian Age Book Review: Married But Available

October 24, 2008

The first review of the book is always awaited with much nervousness. Here is the first review of Married But Available as it appears in the Asian Age newspaper. I half expected Pramita Bose to do the review since she has covered stories on Mediocre But Arrogant and also did one of the early warning stories of the second :)  My book’s review was by Pooja Sharma and here it is from the web edition of The Asian Age of 25 Oct 2008  Read more

Marriage that is HR

October 12, 2008

The Telegraph

The Telegraph, of Calcutta,  in their edition dated Sunday , October 12 , 2008  writes about the event at CROSSWORD bookstore at Elgin Road, Kolkata in the section called Book Bazar.  They call it

Marriage that is HR

“Married but Available, that’s a book, written by Abhijit Bhaduri, an HR employee with Microsoft. No, the book is not about promiscuity. It deals with HR management. Bhaduri, in fact, has a thing for titles. His first book, of which this is a sequel, was called Mediocre but Arrogant.

An intriguing title draws readers. The book launch at Crossword on September 29 had event manager Sujoy Prasad Chatterjee conversing with the author. For someone who works backstage arranging such book launches, it was novel to have Chatterjee taking centrestage, exchanging notes with the author on studying “Eco honours” and following it up with management degree, which both the HR manager and the event manager seemed to have done.”

The Hindu

 The Hindu newspaper had already announced the book on 6th Oct 2008 in their piece titled

Made in heaven, available now  

“Married But Available”, the sequel to “Mediocre But Arrogant”, is on the shelves

HarperCollins India and Crossword hosted the launch of “Married But Available” by Abhijit Bhaduri at the capital, recently. It is a sequel to his debut novel “Mediocre But Arrogant”.

The book traces the protagonist Abbey’s life, amid circumstances that catch him unawares. Read more

Chick Lit and Guy Lit

October 4, 2008

Does the term Chicklit reinforce gender stereotypes@abhijitbhaduri.com

I kind of have a thing about the term “Chick Lit“ or “Guy Lit” for that matter. There is of course a definition in wikipedia to define what this genre is all about. By the way, type in “Guy Lit” in wikipedia and you discover there is no such category. Is that called discrimination or what? More importantly there is a kind of a predetrmined pigeonhole into which we are putting the kind of stuff chicks write or read about. Stuff that guys read or write about. Don’t we all do a bit of everything? I know enough men who found the film Sex and the City good to watch. Enough men flip through Femina as women who buy Car and Driver. Read more

Married But Available - Write Your Review Here

October 2, 2008

Book Review@abhijitbhaduri.com

I have been receiving a steady stream of mails after some of you have finished reading my novel. While the media reviews will happen, I want to know what you felt about Married But Available. What did you like or not about it. Who were the characters you vibed with. Characters you would have loved to meet in real life or maybe there was an uncanny similarity between a character in the novel and someone you know. Have you met people like Capt Sobti, Rascal Rusty, Abbey…? Are you like any of the characters in the novel? Read more

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