If You Were A Brand
November 15, 2008
I was recently invited by PepsiCo to join a dinner being hosted in view of the charismatic CEO Indra Nooyi’s visit to India. She was voted the most powerful woman in business in US for the third year in a row by Fortune Magazine. Irene Rosenfeld who heads Kraft was the second most powerful. Irene is a PepsiCo alumni as well. Moral of the story: Food and beverages make people powerful. So eat well, I told myself. Read more
The Asian Age Book Review: Married But Available
October 24, 2008
The first review of the book is always awaited with much nervousness. Here is the first review of Married But Available as it appears in the Asian Age newspaper. I half expected Pramita Bose to do the review since she has covered stories on Mediocre But Arrogant and also did one of the early warning stories of the second :) My book’s review was by Pooja Sharma and here it is from the web edition of The Asian Age of 25 Oct 2008 Read more
Marriage that is HR
October 12, 2008
The Telegraph, of Calcutta, in their edition dated Sunday , October 12 , 2008 writes about the event at CROSSWORD bookstore at Elgin Road, Kolkata in the section called Book Bazar. They call it
Marriage that is HR
“Married but Available, that’s a book, written by Abhijit Bhaduri, an HR employee with Microsoft. No, the book is not about promiscuity. It deals with HR management. Bhaduri, in fact, has a thing for titles. His first book, of which this is a sequel, was called Mediocre but Arrogant.
An intriguing title draws readers. The book launch at Crossword on September 29 had event manager Sujoy Prasad Chatterjee conversing with the author. For someone who works backstage arranging such book launches, it was novel to have Chatterjee taking centrestage, exchanging notes with the author on studying “Eco honours” and following it up with management degree, which both the HR manager and the event manager seemed to have done.”
The Hindu newspaper had already announced the book on 6th Oct 2008 in their piece titled
Made in heaven, available now
| “Married But Available”, the sequel to “Mediocre But Arrogant”, is on the shelves |
HarperCollins India and Crossword hosted the launch of “Married But Available” by Abhijit Bhaduri at the capital, recently. It is a sequel to his debut novel “Mediocre But Arrogant”.
The book traces the protagonist Abbey’s life, amid circumstances that catch him unawares. Read more
Married But Available - Write Your Review Here
October 2, 2008
I have been receiving a steady stream of mails after some of you have finished reading my novel. While the media reviews will happen, I want to know what you felt about Married But Available. What did you like or not about it. Who were the characters you vibed with. Characters you would have loved to meet in real life or maybe there was an uncanny similarity between a character in the novel and someone you know. Have you met people like Capt Sobti, Rascal Rusty, Abbey…? Are you like any of the characters in the novel? Read more
Married But Available - Launched by ??
September 26, 2008
Eventually it all fell into place. The evolution of the Word document into typeset pages was beautiful feeling. It was like getting a sneak preview of the future. Until the very end, my editor Karthika and I, argued over the rationale of phrases and the “authenticity of voice” of characters. Look, I wanted to show off about the last bit myself having learnt about it recently. The book was typed and printed and bound and ready to be launched. The call from the Harper Collins office really set my pulse racing.
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