I hate people who send in electronic greeting cards to everyone in their office address book. That is a cheap way of discharging social responsibility. It is a simple three step process. Select e-card, click the “Select All” option in the address book and press send. One greeting to all 14,479 employees across the planet. Imagine how painful it would have been to send a personalized greeting to all of them. Last year I received one such greeting from someone whose existence I did not know of. I wondered if I should just ignore it and press delete or should I reach out to this colleague. My debate was cut short. Before long the world was grappling with the flood of thank you messages. “Thank you for your wishes and wish you the same.” Someone had done the unforgivable act of choosing the “Reply All” response to all 14,479 of us. The server got choked with this deluge of goodwill and had to be shut down. HR then put a ban on sending e greeting cards.

This year we are doing things the old fashioned way in our office. It is still a few paper cards being given out at year end. The HR Department just messes up my life. They sent me four New Year Greeting Cards. Cards that you can send to the most important people in your life. That sends me into a tizzy. All my life I have been operating with the belief that my boss is the ONLY important person in my life. After years of bad appraisal ratings and poor increments I now finally understand the root cause. It is not one but four I need to please. Why else would the company have assigned so many greeting cards to me? I draw out the company’s organization chart. After drawing out a gazillion dotted lines and solid lines, functional reporting lines and project reporting, I give up. I report to at least 28 people one way or the other. Many of whom I have never met and probably never will. I am several greeting cards short. So I stick to safer bets.

Has everyone got the same number of cards or is there some hierarchy in that as well. I ask the mail room in-charge. He tells me he has been given one greeting card.

“Who are you giving it to?” I ask him.

“It is for my landlord. I owe him two months’ rent. This is a cheap way to earn some goodwill.”

“What would you do if you were given more of these?” I try asking for ideas.

“I would shred the others. Don’t need them.”

This is a serious interruption to a busy workday. I write out one and pass it to my colleague in the next cubicle. She looks at the card and at me in turn. I need to build bridges with co-workers. I smile at her hoping that she now considers me a cubicle pal. She shrugs and continues staring at her computer. “If you want to give me a card, at least buy one rather than passing off a freebie card to me. Have some more respect for your colleagues.” That’s one precious card and relationship down the tube.

I distribute the next one with greater care. I mail one to my wife just to be different. Two days later when I see the card unopened, I carefully drop hints within her earshot. It works. She half opens the envelope and without even opening the card to see the message she says, “Must be for you. Some moron from your office. The idiot has addressed the card to me. How careless.” I do not have the heart to tell her the truth.

Now is the final moment. I decide that I will mail the last card to my boss. Where does he live? I have never been part of the charmed circle to have been invited to his home, so I do not know his address. I wondered if I should buy a regular greeting card from the neighborhood bookshop. I am unable to decide. Should I send him a funny card? Risky perhaps. One never knows whether he will laugh at the same joke. Better to send him one with flowers. Then I remember that he is allergic to flowers. I had greeted him with a bouquet on the day he had joined and then he sneezed for the next two days. Bad start to a relationship. I finally vote in favor of the office card. That is a safe bet. I make a mental note of finding out his home address.

A week into the new year I bump into boss in the cafeteria.

I ask him, “I hope you liked my New Year card.”

“It was beautiful. I loved it. The lines were very meaningful. Thanks a lot. I hope you got the card I sent.”

That was one from the left field. I did not know I was important enough for him to send me a card. There was no time for truth. This was a PR moment. OK… OK… I lied. I mumbled something about the lovely card he had sent and how thoughtful it was of him to have sent me one.

I came back to my desk all confused. My boss did care enough to send me a card. While trying to look for a ball-pen that actually works, I rummage through the papers and come across the greeting card I had written for my boss. The envelope was still intact. I had not found out his home address and had never mailed the card to him.

Once upon a time I used to live in Ahmedabad. And I used to work for the ad agency called Mudra Communications. Those were heady days for advertising agencies. The founder of Mudra AG Krishnamurthy (AGK) ran the place. The Ahmedabad office of Mudra used to be decorated from the floor to ceiling with photos from the various shoots of Vimal. Remember the “Only Vimal” campaign starring the oh-so-gorgeous Mehr Jessia? Deepak Parashar, Deepak Malhotra, Bikram Saluja and Himanshu Malik were the male models who were the brand ambassadors of Vimal suitings.

The creative duo Freddy Birdy and Naved Akhtar were the stars at Mudra those days. Their campaign for Nestle Polo “Mint with a hole” was the rage. I still have prints of their public service campaign “All You Have to Spend On the Elderly is Your Time” at home.

“Hey Abhijit

Thanks for writing such a ’straight from the heart’ book. Really enjoyed reading it. And now waiting for the sequel.

I loved the book at two levels. One, it is set in the time I can identify with. I graduated to be ‘Mediocre But Arrogant’ in 1990. Not too far away for your period, though from a completely different part of the country. Yet, there are several characters one can identify with clearly…some profs and some batch mates!

And now, I am on the other side of the game and can almost sense my students calling me…well…I hope not Kaamini!!! Hehehehe.. But more than that I can really see where all assignments come from, why someone is ever so bright for a 6pm PPT and lot more.

The best I could do was gift the book to MICA library and just tell a few of them about it!

The good word spreads ever so quickly!

Cheers and keep writing!

Deval Kartik
MICA”